AI has been a hospitality industry buzzword for a decade. But something shifted in 2024 and 2025: the tools stopped being demos and started being genuinely useful.

An AI messaging tool handles 60–80% of those messages automatically. The remaining 20–40% — the ones requiring genuine human judgment — get flagged for staff attention.

Revenue management used to require a full-time specialist, a spreadsheet habit bordering on obsession, and years of experience reading demand patterns.